Some things Lenormand isn’t:
1. New Age
Merriam Webster defines “new age” as “an eclectic group of cultural attitudes arising in late 20th century Western society that are adapted from those of a variety of ancient and modern cultures, that emphasize beliefs (as reincarnation, holism, pantheism, and occultism) outside the mainstream, and that advance alternative approaches to spirituality, right living, and health
Lenormand is not an “eclectic group of cultural attitudes arising in (the) late 20th century”, nor does it emphasize alternative spirituality. It’s a purely secular pursuit from 19th century Christian Europe and has nothing to do with channeling, chakras, reincarnation, crystals, or happy unicorn farts.
Merriam Webster defines “occult” as: “matters regarded as involving the action or influence of supernatural or supernormal powers or some secret knowledge of them”
The Lenormand system is not “supernatural”, although it’s such a genius system that it can APPEAR to be. But there’s nothing at play here outside of the natural world. As for “secret knowledge”:
Merriam Webster defines “esoteric” as: “designed for or understood by the specially initiated alone”
The Lenormand system has never been secret or required initiatory degrees.
Merriam Webster defines “pagan” as “a follower of a polytheistic religion” and “neopagan” as “a person who practices a contemporary form of paganism (as Wicca)”.
Lenormand a secular activity that comes from a Christian culture, hence the Cross card. It doesn’t promote Christianity, but it does use a Christian symbol to express fate and burdens. Additionally, you’ll notice that the Sun and Moon aren’t the “god and goddess” (in a reputable deck, anyway).
The bulk of the misuderstandings about Lenormand seem to come from these quarters, and many of them are perpetrated intentionally. A lot of people in these fields like to pose as knowledgeable on all things cartomantic, for their own profit and self-aggrandizement (see the picture above). But their research is Margaret Murray-sloppy, and their rhetoric littered with logical fallacies, up to the point where one actually makes the specious claim that the Lenormand tradition doesn’t exist! So when you see writing about Lenormand and it’s flavored with any of this stuff, it pays to take it with a big grain of salt.